The definition of a partnering selling relationship is the building of a strong relationship throughout every aspect of the sales process and then working hard to maintain that over a long period.
Partnering is often referred to as the highest quality selling relationship due to the fact you get very long term results in sales if implemented and maintained properly and this is why it is such an important concept in learning about sales.
This includes repeat ongoing sales and importantly, referrals from a “Life Time” customer who you have built a high quality relationship with.
Partnering Selling Relationships have become important today as most customers want a high quality product coupled with a quality relationship.
It is almost becoming a necessity in modern times due to the level of competition and product complexity’s that have changed the market places we work in.
In the end and with the importance of building of your partner selling relationships, it may be the only distinguishing difference between you and the other sales people in the market place.